Panerai is trying to sell the same two watches over and over and I think they are turning the wrong knobs there.
I just visited their website and found they are advertising a new material called „goldtech“ by pointing out how cool it is to have a lot of „precious“ copper in the alloy. This pretty much sums it up for me...
I don’t know where Panerai currently is sales-wise but there is not a single model in their current line that would make me spend 8k retail.
If they really pushed the technical side like water resistance, power reserve etc. or focused on superior craftsmanship or developed for example a „wearable“, classic egi, they could regain a lot of their credibility as a brand for me. Design-wise, I think, the Rad and the Luminor are exploited to every degree possible...
My 2c and still, given the funds, I‘d buy a 372 in a heartbeat